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Growth · Canada, Montreal · Fully Remote

Marketing Analyst - SEO, Email Campaigns, and CRM Operations

DataGPT is at the forefront of conversational AI, combining the power of language models with advanced analytics to transform how businesses interact with their data. Join us in redefining the future.

About the Role

DataGPT is seeking a results-oriented Marketing Analyst with a strong background in SEO, email campaigns, and CRM operations. In this role, you will drive organic growth, enhance customer engagement, and optimize marketing efforts through data-driven strategies and execution. You will work closely with product, sales, and cross-functional teams to improve SEO, develop targeted email campaigns, and manage CRM to support lead nurturing and customer retention.

Responsibilities:

  • SEO Strategy Development: Create and implement comprehensive SEO strategies to increase organic search visibility and drive traffic growth.
  • Keyword & Competitor Analysis: Conduct in-depth keyword research, competitive analysis, and site audits to identify opportunities and enhance SEO performance.
  • Collaboration for Best Practices: Work with cross-functional teams to maintain SEO best practices in technical implementation, content production, and overall marketing strategies.
  • Performance Monitoring & Optimization: Continuously track, measure, and report on SEO performance metrics, using data-driven insights to optimize and improve campaign outcomes.
  • Email Campaigns: Plan, execute, and optimize email marketing campaigns focused on customer engagement, retention, and conversion, leveraging CRM data to personalize and improve targeting.
  • CRM Operations: Oversee the management of CRM systems, utilizing data to optimize campaign performance and identify growth opportunities across customer touchpoints.
  • Analytics & Reporting: Analyze and interpret performance data from tools like Google Analytics, HubSpot, and Google Search Console to evaluate the effectiveness of SEO and email marketing efforts.
  • Continuous Improvement: Regularly refine and adjust performance metrics to align with evolving business objectives and marketing goals.

Qualifications:

  • Proven experience in SEO with a strong track record of improving search rankings, traffic, and user engagement.
  • 2+ years of experience in digital marketing with a focus on CRM management, email marketing, and lead nurturing workflows.
  • Strong analytical skills and experience with marketing tools such as Google Analytics, Google Search Console, SEMrush, and HubSpot or Salesforce.
  • Exceptional communication skills, with the ability to collaborate effectively with cross-functional teams and present insights clearly.
  • Experience working in a SaaS or tech startup environment is a plus.
  • A passion for staying up-to-date on the latest marketing trends, SEO practices, and CRM tools.
Department
Growth
Remote status
Fully Remote
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Contact Abdul Ghaffar Senior Product Manager – Technology

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Growth · Canada, Montreal · Fully Remote

Marketing Analyst - SEO, Email Campaigns, and CRM Operations

DataGPT is at the forefront of conversational AI, combining the power of language models with advanced analytics to transform how businesses interact with their data. Join us in redefining the future.

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